Adam Levine and Nicki Minaj have announced a new partnership with Kmart and ShopYourWay.com to each launch their own apparel and accessory collections later this year. The two had hinted at it on Twitter earlier this week before the official announcement was made yesterday (January 8).
"We are thrilled to align Kmart and Shop Your Way with two of America's superstars, " the Executive VP and President of Marketing Online at Sears said in the announcement. "We welcome Adam and Nicki into our world and look forward to capturing their energy and creativity on ShopYourWay.com and translating it into unique apparel, accessories and other merchandise."
"I am so excited to work with this iconic, mass retailer and to bring affordable fashion to my beautiful Barbz all across the US," Nicki said in a press release.
Meanwhile Adam added: "This line was an exciting opportunity for me and I am really looking forward to diving into the process of designing an apparel and accessory collection."
The new lines will be available at select Kmart locations and are expected to be integrated with "fun social experiences."
Are you excited for Adam Levine & Nicki Minaj's lines at Kmart?
Posted By: Joe
"We are thrilled to align Kmart and Shop Your Way with two of America's superstars, " the Executive VP and President of Marketing Online at Sears said in the announcement. "We welcome Adam and Nicki into our world and look forward to capturing their energy and creativity on ShopYourWay.com and translating it into unique apparel, accessories and other merchandise."
"I am so excited to work with this iconic, mass retailer and to bring affordable fashion to my beautiful Barbz all across the US," Nicki said in a press release.
Meanwhile Adam added: "This line was an exciting opportunity for me and I am really looking forward to diving into the process of designing an apparel and accessory collection."
The new lines will be available at select Kmart locations and are expected to be integrated with "fun social experiences."
Are you excited for Adam Levine & Nicki Minaj's lines at Kmart?
Posted By: Joe