The boys of One Direction are in for a even bigger payday! The international boyband sensation has signed a new multi-million dollar endorsement deal with Pepsi, according to The Sun.
The new deal will feature Liam, Zayn, Niall, Harry, and Louis alongside several NFL football stars in a new commercial set to debut soon. The boys filmed the top secret commercial in New Orleans last weekend where they filmed with New Orleans Saints star quarterback Drew Brees among others. A unnamed source told The Sun: "The boys were under strict instructions to stay quiet on this one and refrain from tweeting about their whereabouts," the source said. "They flew to Tampa before boarding a private jet laid on by Pepsi to New Orleans where they met Drew Brees, who taught them the ropes on American football. Other football stars are in the ad too.”
The new endorsement has One Direction following in the footsteps of superstars like Madonna, David Beckham, Michael Jackson, Pink, Beyonce, Enrique Iglesias, Nicki Minaj, and Britney Spears, who have all endorsed Pepsi in their careers.
The new deal will feature Liam, Zayn, Niall, Harry, and Louis alongside several NFL football stars in a new commercial set to debut soon. The boys filmed the top secret commercial in New Orleans last weekend where they filmed with New Orleans Saints star quarterback Drew Brees among others. A unnamed source told The Sun: "The boys were under strict instructions to stay quiet on this one and refrain from tweeting about their whereabouts," the source said. "They flew to Tampa before boarding a private jet laid on by Pepsi to New Orleans where they met Drew Brees, who taught them the ropes on American football. Other football stars are in the ad too.”
The new endorsement has One Direction following in the footsteps of superstars like Madonna, David Beckham, Michael Jackson, Pink, Beyonce, Enrique Iglesias, Nicki Minaj, and Britney Spears, who have all endorsed Pepsi in their careers.
The deal is expected to be worth millions of dollars, not to mention the amount of exposure they'll get from it is priceless. The Sun's source said: “This is a huge deal for them in monetary terms — but even bigger for status as the coverage they’ll get from it is massive. They’re already stars across America, but this could catapult them to superstardom.” The unnamed source continued: "They are very rich boys but they still have to grab the commercial deals when they come along, especially something as big as Pepsi. They’re not a band who can rely on royalties.” |
One Direction rose to fame on the UK version of The X Factor and strangely enough Pepsi is a large sponsor of the US version of The X Factor, which premieres its second season this Wednesday (September 12). This has us wondering if the company is using them for their big X-Factor commercial. But with the addition of several NFL stars joining the boys in the commercial, the possibility is high we could also see it during NFL football games this season. This would definitely expose the band to a whole new audience. BTW the NFL season officially kicks off tomorrow afternoon (September 7) although it's probably unlikely we'll the commercial THAT soon.
One thing's for certain, if you thought One Direction was gonna fall as quickly as they raised, you're wrong. With a new single coming October 1, a second album on November 12, a show at Madison Square Garden in December, and a sold out world tour starting in February - these boys aren't going anywhere for the foreseeable future and we're definitely ok with that! We can't wait to see the new commercial! Posted By: Joe |